Hampus Jakobsson, co-founder of the Open Handset Alliance (OHA) predicts that the Android platform will shake up the mobile market and pave the way for new phone manufacturers to enter the marketplace. The new platform will lower the bar for developers. “There will be an explosion of new phone manufacturers. This is going to be really positive, especially from a user’s point of view.”

Jakobsson’s company The Astonishing Tribe is partially responsible for creating the new Android mobile platform. The actual building of the phone is simple, as it has become more commoditised over the years. The trick is getting the phone to appeal to the target audience.
Android and the OHA will enable more companies to do that. Members of the group include not only manufacturers, but silicon vendors, UI builders, all the people someone would need to help build a device.”

“Android and the OHA will enable more companies to do that. Members of the group include not only manufacturers, but silicon vendors, UI builders, all the people someone would need to help build a device.” Jakobsson believes that Android will enable these new companies to more effectively target their desired audiences, as the mobile phone evolves from a standard device into a more universal unit.

With regard to the future, Jakobsson hinted that Android might have influence on user interfaces. “The UI should be less visible and have more influence,” he added. “We’re going to see a lot of invisible interaction, such as mobile payment on the subway. Users are going to be looking at the screen less.”

Labels: News

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